James Swift, director and founder of the company, said that many companies are not maximising the potential of social media platforms, and as such, are missing out on opportunities.
'A lot of companies seem to think that just being on Twitter and posting jobs is a social media strategy, as opposed to actually getting involved in two-way dialogue and speaking to candidates, being transparent and letting them know what it is like to work at the company,' he said.
Too many firms are treating social media as a box to tick rather than using as a recruiting tool, Mr Swift added.
His comments come in response to research from Robert Half which revealed that 52 per cent of chief financial officers said their company does not use social media in the recruitment process.
Similarly, it found that 49 per cent of employees do not use social media as part of their job search.
'A lot of companies seem to think that just being on Twitter and posting jobs is a social media strategy, as opposed to actually getting involved in two-way dialogue and speaking to candidates, being transparent and letting them know what it is like to work at the company,' he said.
Too many firms are treating social media as a box to tick rather than using as a recruiting tool, Mr Swift added.
His comments come in response to research from Robert Half which revealed that 52 per cent of chief financial officers said their company does not use social media in the recruitment process.
Similarly, it found that 49 per cent of employees do not use social media as part of their job search.
