A recent post on the Sophos blog explained cybercriminals are increasing their use of SEO poisoning techniques, which involve optimising a web page with newsworthy terms so it moves closer to the top on search engine results.
The hackers then install malware on the pages, in the hope of infecting users who click on the link when searching for the optimised term.
Sam Tilston, SEO director at Idea Taxi, said that companies can ensure their website is ranked above malicious websites in search engines by using ethical, or 'white hat' SEO techniques.
'Build your site focusing on delivering a good value and helpful website to your users and, over time, this will win out against exploitative tactics,' he commented.
Mr Tilston also pointed out that strategies such as making sure content is relevant to search terms, including lots of high-quality back links and gaining links to reputable websites are effective ways of improving SEO performance.
The hackers then install malware on the pages, in the hope of infecting users who click on the link when searching for the optimised term.
Sam Tilston, SEO director at Idea Taxi, said that companies can ensure their website is ranked above malicious websites in search engines by using ethical, or 'white hat' SEO techniques.
'Build your site focusing on delivering a good value and helpful website to your users and, over time, this will win out against exploitative tactics,' he commented.
Mr Tilston also pointed out that strategies such as making sure content is relevant to search terms, including lots of high-quality back links and gaining links to reputable websites are effective ways of improving SEO performance.
