Last week, Google revealed that how quickly a site responds to web requests will become a factor in where it ranks on its results pages, creating new challenges for search engine optimisation (SEO).
Sam Tilston, SEO director at internet optimisation consultancy Idea Taxi, said the development has 'major implications' for how companies design and code their websites, as they will want to avoid features which slow down their response times.
'Stay well clear of technologies such as flash and ensure scripts loaded off the page, such as advertising scripts or analytics tracking, don't slow the page down,' he added.
The expert also pointed out that web developers will have to consider if websites have enough capacity to deal with traffic spikes, how optimised their scripts are and make use of compressed when designing pages intended to rank highly in Google.
Sam Tilston, SEO director at internet optimisation consultancy Idea Taxi, said the development has 'major implications' for how companies design and code their websites, as they will want to avoid features which slow down their response times.
'Stay well clear of technologies such as flash and ensure scripts loaded off the page, such as advertising scripts or analytics tracking, don't slow the page down,' he added.
The expert also pointed out that web developers will have to consider if websites have enough capacity to deal with traffic spikes, how optimised their scripts are and make use of compressed when designing pages intended to rank highly in Google.
