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Cloud computing awareness 'showing improvement'

An increasing number of companies are developing an understanding and appreciation of cloud computing, experts have claimed.

Recent research from IT market intelligence provider IDC found that adoption of cloud computing technologies is currently growing at more than six times the rate for traditional IT.

Commenting on the study, Rob Lovell, chief executive of cloud computing platform provider ThinkGrid, said that awareness of the technology is still relatively low, but the pace at which firms are becoming educated about it is accelerating.

'People will buy [cloud computing] and people will flock to get it because it offers so many more benefits than having your computers and your net sevrers in your office,' he explained.

Mr Lovell added that one way in which more companies can become interested in the technology is for providers to explain its benefits in a way which is easy to understand and demonstrate that its implementation does not have to be disruptive.

Research firm Everest recently claimed investment in cloud infrastructure could save a company between 40 and 50 per cent over a traditional enterprise platform.
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