Will McInnes, managing director and co-founder of digital agency Nixon McInnes, claimed that more firms will look at the possibility of creating their own social media platforms as their workers become more interested in them.
'People are thinking that if staff don't read their newsletter, but do like reading Facebook, then perhaps there's a better way to communicate this newsletter information,' he commented.
The expert added that smaller businesses seem to be more eager to branch out into social networking than their larger counterparts, as bigger companies tend to be less flexible when it comes to increasing the flexibility of their corporate structure.
Last week, IT industry analyst Gartner suggested that 20 per cent of businesses will replace email with social media as the main communication tool by 2014.
'People are thinking that if staff don't read their newsletter, but do like reading Facebook, then perhaps there's a better way to communicate this newsletter information,' he commented.
The expert added that smaller businesses seem to be more eager to branch out into social networking than their larger counterparts, as bigger companies tend to be less flexible when it comes to increasing the flexibility of their corporate structure.
Last week, IT industry analyst Gartner suggested that 20 per cent of businesses will replace email with social media as the main communication tool by 2014.
