Research from IT industry analyst IDC showed that 73 per cent of large businesses know what IP telephony is, with firms in the healthcare, transport, and manufacturing sectors having the greatest awareness of the technology.
Giacomo Laurini, senior research analyst of European vertical markets at the consultancy, commented: 'The business case for widespread adoption of IP telephony solutions is more present now than ever given the economic uncertainty that western Europe is experiencing.'
He explained that this is being driven by the need to cut the cost of voice communications in light of tightening budgets.
However, the research also pointed out that around half of companies which are aware of IP telephony do not have plans to implement it in the near future, suggesting that call cost reduction alone is not a large enough justification.
Recent research from communications markets insight company TeleGeography claimed that more firms are choosing to replace their traditional landline phones with IP telephony.
Giacomo Laurini, senior research analyst of European vertical markets at the consultancy, commented: 'The business case for widespread adoption of IP telephony solutions is more present now than ever given the economic uncertainty that western Europe is experiencing.'
He explained that this is being driven by the need to cut the cost of voice communications in light of tightening budgets.
However, the research also pointed out that around half of companies which are aware of IP telephony do not have plans to implement it in the near future, suggesting that call cost reduction alone is not a large enough justification.
Recent research from communications markets insight company TeleGeography claimed that more firms are choosing to replace their traditional landline phones with IP telephony.
