A new report from the online content specialist Flixmedia.tv said online sales have grown by 11 per cent year on year, showing that consumers are becoming increasingly comfortable doing their shopping over the internet.
Scott Lester, chief executive of the organisation, claimed that retailers will make more use of augmented reality, or over-laying digital information into real world content, in 2010.
'Imagine holding up your iPhone to a product in a shop and getting competitive prices, product information and more overlaid onto the image. Or, to take it one step further, how about an augmented reality interactive product catalogue?' he explained.
Additionally, Mr Lester predicted e-commerce will increase their use of data mining, as they seek to develop marketing campaigns which will be more engaging to the consumer.
He claimed that this could also lead to more retailers attempting to communicate with customers through social networking platforms such as Facebook and Twitter.
Recently, Tink Taylor, managing director of online marketing agency dotMailer, said that firms will increasingly merge their email marketing campaigns with social networking.
Scott Lester, chief executive of the organisation, claimed that retailers will make more use of augmented reality, or over-laying digital information into real world content, in 2010.
'Imagine holding up your iPhone to a product in a shop and getting competitive prices, product information and more overlaid onto the image. Or, to take it one step further, how about an augmented reality interactive product catalogue?' he explained.
Additionally, Mr Lester predicted e-commerce will increase their use of data mining, as they seek to develop marketing campaigns which will be more engaging to the consumer.
He claimed that this could also lead to more retailers attempting to communicate with customers through social networking platforms such as Facebook and Twitter.
Recently, Tink Taylor, managing director of online marketing agency dotMailer, said that firms will increasingly merge their email marketing campaigns with social networking.
