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AR applications 'set for strong growth'

Consumers are expected to increase their use of augmented reality (AR) applications in the coming years, which could lead to the creation of software developer jobs.

Last week, a report by Juniper Research claimed that mobile AR application downloads will amount to 400 million per year by 2014, increasing from the one million which were downloaded last year.

The study also suggested that revenues for the applications will be less than $2 million (£1.22 million) in 2010, before growing to $732 million in 2014.

Commenting on the predictions, Kieran Alger, web editor of T3.com, said: 'Business adoption could take a couple of years, as consumers are not fully sold on augmented reality yet, so the risk is still high.'

However, the expert claimed that several early adopters of the technology will emerge in the coming years and help to drive the popularity of the technology.

In addition, Mr Alger described AR as a 'rising star' of the technology sector and pointed out that publications such as Wallpaper's iPhone guide to London and Esquire have covered the benefits of the applications.

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