Regional development agency Advantage West Midlands said many creative firms in the area are experiencing rising sales and are creating employment opportunities, despite the ongoing recession.
Pat Jackson, director of skills at the organisation, pointed out that the region has a growing number of people qualified for IT jobs such as computer software design and called on companies to recognise this.
'We should be embracing graduate talent across all sectors of the economy, to help drive up business performance and productivity in the West Midlands,' he commented.
Michelle Sommerville, managing director of local firm Marshmallow Creative, explained that her company has recently taken on a graduate and claimed it has led to 'great results'.
Recently, Birmingham-based creative agency Fluid was chosen to design the new UK website of music publishing firm Chrysalis.
Pat Jackson, director of skills at the organisation, pointed out that the region has a growing number of people qualified for IT jobs such as computer software design and called on companies to recognise this.
'We should be embracing graduate talent across all sectors of the economy, to help drive up business performance and productivity in the West Midlands,' he commented.
Michelle Sommerville, managing director of local firm Marshmallow Creative, explained that her company has recently taken on a graduate and claimed it has led to 'great results'.
Recently, Birmingham-based creative agency Fluid was chosen to design the new UK website of music publishing firm Chrysalis.
