Edd Dawson, editor of broadband.co.uk, claims that a joined-up strategy is necessary in order for people to 'reap the rewards' of this system.
He says that there is a strong level of demand from both businesses and individuals in rural areas for superfast broadband and indicates that the lack of infrastructure is the key barrier to universal deployment.
Mr Dawson states: 'For every pound you invest in your broadband infrastructure, you reduce the need to spend in other areas. It's a way of giving an alternative investment in your country's infrastructure.'
The key element he says is missing is a government push to roll out these solutions at a national level and to elevate the discussion from short-term commercial benefits.
In terms of broadband speed, figures from the Organisation for Economic Cooperation and Development place the UK 21st out of 30.
He says that there is a strong level of demand from both businesses and individuals in rural areas for superfast broadband and indicates that the lack of infrastructure is the key barrier to universal deployment.
Mr Dawson states: 'For every pound you invest in your broadband infrastructure, you reduce the need to spend in other areas. It's a way of giving an alternative investment in your country's infrastructure.'
The key element he says is missing is a government push to roll out these solutions at a national level and to elevate the discussion from short-term commercial benefits.
In terms of broadband speed, figures from the Organisation for Economic Cooperation and Development place the UK 21st out of 30.
