Chris Russell, director of eDigitalResearch, claims that the growth in smart phone popularity is proving pivotal and could signal a shift in consumer behaviour.
He says that there is also room for companies to develop apps that enable users to price check and access reviews on various products in the real world and to allow them to scan barcodes.
'In a perverse way, this may bring business back to the high street, as consumers will not necessarily have to research online before they go out,' he asserts.
Mr Russell says that the most popular technologies are the ones that empower users to get the most from their shopping.
Recent research from the Interactive Media in Retail Group suggests that the number of sales over the internet this December will be up 14 per cent year-on-year.
He says that there is also room for companies to develop apps that enable users to price check and access reviews on various products in the real world and to allow them to scan barcodes.
'In a perverse way, this may bring business back to the high street, as consumers will not necessarily have to research online before they go out,' he asserts.
Mr Russell says that the most popular technologies are the ones that empower users to get the most from their shopping.
Recent research from the Interactive Media in Retail Group suggests that the number of sales over the internet this December will be up 14 per cent year-on-year.
