The Birmingham-based agency will give the Chrysalis website a complete overhaul to improve functionality, boost connectivity to social media platforms and provide slicker graphics.
James Glover, creative director at Fluid, pointed out that the company has been working with the music industry for more than 14 years.
'Chrysalis are a forward-thinking fiercely independent company and we’re genuinely excited to be involved with this project,' he added.
Designer Jonny Costello also told the Birmingham Post that the company was attracted to the website design job because it aims to create a portal which is 'modern, clean and information-led'.
He also revealed that it will be based on the blog design concept and allow users to quickly find information on musicians, albums and tours.
Earlier this year, Creative was appointed by advertising giant Team Saatchi to wok on the visuals for the British Paralympics team's promotional campaign, which sees athletes represented as superheroes.
James Glover, creative director at Fluid, pointed out that the company has been working with the music industry for more than 14 years.
'Chrysalis are a forward-thinking fiercely independent company and we’re genuinely excited to be involved with this project,' he added.
Designer Jonny Costello also told the Birmingham Post that the company was attracted to the website design job because it aims to create a portal which is 'modern, clean and information-led'.
He also revealed that it will be based on the blog design concept and allow users to quickly find information on musicians, albums and tours.
Earlier this year, Creative was appointed by advertising giant Team Saatchi to wok on the visuals for the British Paralympics team's promotional campaign, which sees athletes represented as superheroes.
