Tim Houghton, director of New Media Intelligence, claims that this site will need to prove it can build up user acceptance before it will attract enough of a following to be relevant.
He says that the company behind the site, which enables consumers to share details of recent credit card buys, is trying to monetise on this concept before it has built up enough followers to allow this to work.
'It sounds a bit like a tail wagging on a dog,' he states.
Mr Houghton asserts that, despite this, there will be a growth in the number of new social media sites emerging that those looking at IT jobs will need to keep an eye on.
In other news, recent figures published by the National Literacy Trust found that social networking tools could help children to develop confidence and a more positive attitude towards writing.
He says that the company behind the site, which enables consumers to share details of recent credit card buys, is trying to monetise on this concept before it has built up enough followers to allow this to work.
'It sounds a bit like a tail wagging on a dog,' he states.
Mr Houghton asserts that, despite this, there will be a growth in the number of new social media sites emerging that those looking at IT jobs will need to keep an eye on.
In other news, recent figures published by the National Literacy Trust found that social networking tools could help children to develop confidence and a more positive attitude towards writing.
